Growing Our Online Presence (or how to be in more than one place at the same time) - by Matt Hamnett

When I first joined the conferencing team at the University of Leeds in 2009 there were two social platforms that we knew we had to be a part of if we wanted to communicate with our customers online. 

The social space has been shaken up over the past few years creating a much broader market share and a new approach to sharing content online.  For a long time marketing via social media began and ended with Twitter and Facebook but as more and more social platforms have gained ground, and members, it’s become impossible to ignore the places where our customers are spending their time online.

Facebook and Twitter are now the veterans of the social media world as an endlessly growing number of social networks provide new spaces for people to hang out, pin photos, create videos, share experiences and make buying decisions.

Pinterest was launched just 3 years ago but already has over 70 million users and gets over 2.5 billion page views each month.  It’s also been reported that it drives more traffic to websites than Twitter and LinkedIn combined – and who doesn't want their customers to end up on their website?!  These figures alone are enough for us to realise that it’s a social space that we’d like to be part of but what really drew our attention to the network was that it seemed an ideal place to showcase the breadth of facilities that we can offer.  Our Pinterest board is still very much in its infancy but it’s a fun place to be and we see a lot of potential in it.

Google is going to incredible lengths to make sure that its social network, Google+, is a success.  Recently they've replaced YouTube’s comments with G+ comments, given G+ more impact for local businesses and a G+ presence will even mean a higher placement in Google search results. So far all of this seems to be working - a study last year showed that G+ has over 343 million monthly users and 34% of all social logins; that surpasses both LinkedIn and Twitter.

We started using Google+ a while ago and love its clean interface and easy to use experience.  The fact that it helps people find our facilities online too is, of course, a great bonus!  Add YouTube and the importance of Google Maps to online search and Google are certainly doing plenty to keep us busy.

It’s not just social media that’s changed at such a pace either.  Email marketing is still as important as ever, websites are crucial hubs that should collate all of your online activity, responsive websites are expected by anybody visiting your site on a mobile device and 2014 is apparently the year that content marketing will fully mature.

Thankfully, Meet in Leeds have always enjoyed being ahead of the game and so we’re growing our team to make the most of what’s to come.  We look forward to seeing you on the next big thing!

Sentenced to Email Servitude - by Richard Handscombe

“Thou shalt reply to every email” isn’t really the commandment most of us think it is.  How many times have you sent an email to someone only to receive a reply saying “thanks”.   If you’re a polite and well-brought-up Yorkshire lad like me, the temptation is to write “You’re welcome”.  So far, I have resisted this fearing that I’ll receive a reply saying “the pleasure was all mine”, but the temptation remains….

The email inbox is up there with action points from meetings, completing tax returns, and inviting the in-laws to dinner as one of life’s more oppressive monkeys on our back; something to nag away at us, give us indigestion and feed our guilt complex.  If you read about strategies for handling email, you’ll find these two rules expounded:

a)    If you’re working efficiently, you can read, file and/or respond to every email you read
b)    Non-response is unacceptable where an email implicitly or explicitly asks for a response.

Considering the first of the above decrees:  I first saw email in 1995, and I think it would have been around 1997 when my email inbox reached a volume at which it became largely unmanageable! My inbox is now TB41P (too big for one person), and anyway, work gets in the way.

As for the second of the above statutes, I think it’s a hangover from the pre-email era (PEE), as an acknowledgement that the person who had sent the letter (this is a piece of paper with squiggles written by a pen.  A pen is an instrument …. Oh never mind) had actually gone to some trouble and expense writing the letter and envelope, stamping it, and trudging to the post-box!  That’s almost heroic and clearly deserves a response.  But in order to accomplish this level of courtesy today, we have to give up personal time swatting emails with our smart phones on the train and at home because there’s just not enough time in the working day.  And don’t we all love the après-holiday backlog?


I don’t know the answer, so I’ll leave the question out there and you can email me if you do.  I promise to respond. But here’s an out-of-office message suggestion I read recently which, although not recommended as it’s probably professionally suicidal, made me smile.

Due to the volume of email I receive, I no longer personally review every message. If you are interested in learning more about why I have decided to set limits on my email time, you can read this [link to their blog post]. If you do not receive a further reply within 72 hours, please assume that I have had to focus on other professional or personal priorities at this time. Thank you in advance for your understanding.

Rant over.  I won’t even start on why we actually type in our names at the bottom of an email reply when it already has an automatic signature and anyway should be obvious from whom it came…….