Tuesday 12 April 2011

No mystery to MEETinLEEDS’ latest triumph - by Matt Hamnett

Every now and then someone calls the conference sales office, asks a number of questions about our venues and, under a false name, makes an enquiry for a totally fictitious event that will never happen.  And we fall for it every time.

The conference sales team at MEETinLEEDS are constantly looking at ways in which we can improve how we work to help our customers create the event they’re looking for with as much ease as possible.

We've worked hard to put systems in place which allow our customers a seamless experience from making an enquiry to booking a venue and we pride ourselves on the level of knowledge our team has on all of our facilities.  Once the event is over then we ask the organisers, and the delegates too, if everything went as planned.  If for any reason something isn’t quite right then we make sure we know about it so that we can put it right next time.

Sometimes this isn’t quite enough though.  Whilst we’re quietly confident that we deliver a fantastic customer experience (and our feedback confirms this) it’s important that we look at our business through fresh eyes.  It’s for this reason that we allow a total stranger to conjure up these fabricated conferences as part of a mystery shopping program.  And we happen to do quite well in them!

Last year the team took part in several mystery shopping measures looking at their telephone and booking skills.  The mystery shopper assesses things such as: how quickly the call was answered; whether it was answered in a professional manner and whether the relevant person was able to take the call.  The sales team scored 91% and 100% on the last two occasions.

This year we wanted to look at how well we perform show-rounds at our venues, as well as the initial telephone enquiry, and we’re proud to say that we scored a fantastic 97.2%.

Of course all of these results don’t mean that we’ll be resting on our laurels.  We’ll continue to look for more ways that we can make ourselves even more helpful, and we’ll go on testing ourselves to make sure that we’re getting it right!

Read more about our Mystery Shopper by reading our news page.