Over the past couple of months we've been working on a
mobile version of our website.
It’s been something that we’ve wanted to do for quite some
time – we know that we get a lot of delegates on campus who use their mobile
phones to access our website to find out more information about the venue that
they’re visiting. We’ve also seen over
the past year or so that more and more people are viewing websites on their
mobile phones, and our web statistics are backing this up.
So with this in mind we knew we wanted to make visiting our
site as easy as possible no matter what device our customers were using.
I started by doing some research into the mobile future of
the web and found some interesting statistics.
There are 5.3 billion mobile users globally, that’s 77% of the world’s
population, and the mobile web is predicted to overtake desktop figures by
2013/14. Clearly we needed to be aware
of how our customers saw us on-line.
Of course www.meetinleeds.co.uk
was, and is, accessible via any mobile phone that had an internet browser, but were
our customers getting the same sharp experience that we’d expect them to have
if they were viewing the site on a desktop computer? We’ve always been confident that the site
looks good and is easy to use but we noticed that if we navigated our way
through the site on our mobile then the pictures weren’t so large and
impressive and the links were harder to spot, and access.
At this point we knew we wanted to make something that would
look better and be easier to use, so we set about working out what content
should be on there and what it should look like.
You can access the site on any mobile device by visiting www.meetinleeds.co.uk (or if you're reading this on your desktop just scan the QR code on the right with your mobile) – it will
automatically recognise your device and redirect you to our mobile
website.
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