When our new MEETinLEEDS brand launched 8 months ago we quickly ‘re-skinned’ our website to suit the new look: the way that the website worked, and the information that was on it, stayed the same.
Since then we’ve added a number of new features that we hope have helped our visitors learn more about the University’s facilities (maps, image galleries and even twitter updates!) but we always knew that we had to create a brand new website. We wanted to create a site that would reach out to all of our customers.
So began the research process and gradually we began to see how many different groups of people our website had to appeal to; conference delegates, event organisers, training managers, people looking for city centre accommodation, large associations and University staff are just SOME of the many visitors that use our website. We ended up with a surprisingly large list.
Yesterday I got to see the designs for our new website for the first time and was blown away by the stunning impact that it has with its large images and brighter colours. What I enjoyed seeing the most though was how easy it would be for someone to find what they were looking for!
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